Why Behavior Matters

“Over 99 percent of dogs in the U.S. display at least one potentially problematic behavior.”
B. Beaver, Texas A&M University, College of Veterinary Medicine & Biomedical Sciences, April 2025
Caring for emotional wellbeing helps pets feel good and stay healthy

Supporting pet emotional wellbeing creates lasting positive changes

  • Behavioral health supports better physical health
  • Reducing stress improves veterinary visits, team safety, and pet healing
  • Behavior support builds client trust, long-term relationships, and retention
  • Reducing stress minimizes health risks, pet surrenders, and behavioral euthanasia
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“Pets can exhibit behavioral problems that impair the human-animal bond, but behavior changes are also how veterinarians can tell whether dogs or cats have an illness, pain, or are experiencing emotional distress.”
Journal of the American Veterinary Medical Association (JAVMA), May 2021.

Better behavior leads to better care

Emotionally supported pets are easier to care for, handle, and treat. This makes veterinary visits more enjoyable and safe for everyone involved.

When pets are comfortable and cooperative, pet parents are more likely to follow veterinary recommendations, including at-home care. Fostering greater trust between pet professionals and pet parents increases the perceived value of veterinary care.
As a result, pet professionals enjoy greater job satisfaction and less emotional strain.
How It Works

Here’s why behavior is essential care…

Emotional and physical health are linked

The connection is undeniable. Stress contributes to inflammation and digestive, dermatologic, and immune system dysfunction. In people and pets, science is linking chronic psychological stress to conditions like cancer.  Stress can also:

  • Shorten pet lifespans
  • Delay recovery times
  • Impact test results
  • Reduce treatment efficacy
  • Increase client frustration
  • Strain the human-animal bond
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Early support, lifelong results

Proactive behavior support helps set expectations, builds positive habits, and reduces future issues that lead to pets being abandoned in backyard jails or worse. Equipping pet parents with the tools they need to train their pets and understand their needs and motivations deepens the pet-person bond. Pets become lifelong, confident, well-adjusted companions.
An estimated 80% of pet behavior concerns have been prevented or resolved with timely online AnimalBehavior.net education, a proven model from 2004 to present, updated for the next generation as PetTelligence™ Pet Behavioral Health Software.

Pet Behavior Support

A universal need, a measurable return for your business
Behavior isn’t a niche service; it’s an impactful way to add value and benefit to your business and improve the lives of every pet and pet parent.
Client attraction and retention
Businesses that offer behavior support stand out to pet parents—and keep them returning for trusted, ongoing care.
Trust
Providing proactive guidance and follow-up support for behavior and training builds confidence in the care team and strengthens the client–provider relationship.
Compliance
When pets are less fearful and clients feel supported, following treatment and care recommendations becomes easier and more consistent. Pet parents are also less likely to postpone necessary care.
Efficiency
Calmer, more cooperative pets lead to smoother appointments, shorter visits, and more accurate test results and exams.
Quality
Integrating emotional and behavioral support elevates the overall standard of care, aligning with today’s expectations for comprehensive, compassionate service.
Productivity
With fewer reactive or fearful pets to manage, staff can focus on providing quality care and service—not crisis management—improving productivity and performance.
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Drive better medical outcomes with behavior support

Emotional health is instrumental to providing happier, healthier, longer lives for pets. PetTelligence™ Behavioral Health Software simplifies behavior care in veterinary and pet care settings by providing convenient behavioral health screenings, history-based plans, engaging education, and reputable resources if additional support is desired.