Evolution of PetTelligence: A Legacy of Pet Behavior Expertise
The Early Years: Pioneering “Veterinary Telecommunications (1986-1990) dba TeleVet” (“Information is the Key”), founded by Rolan Tripp, DVM, CABC, provided telephone consultations to veterinarians on pet behavior issues. Susan Tripp taught early puppy off-leash socialization, graduate, and honors classes inside Wellpet (which became Petco) stores, distributing booklets by Dr. Ian Dunbar.
🐾TeleVet was sold to two trainers in 1990.
Transforming Veterinary Care
La Mirada Animal Hospital (1989-1999) became🐾The Puppy Place, 🐾The Cookie Place, offering puppy socialization and training classes, daycare, deluxe boarding, and comfy grooming based on Rolan Tripp’s Pet Perception Manual. The Results: gross receipts tripled.
🐾VCA acquired La Mirada Animal Hospital in 1999.
A Proven Model for Providing Veterinary Client Education
The Animal Behavior Network (ABN) from 2001 to 2012 provided veterinary clients weekly eCourses and an online library on pet behavior and training, branded to the location. In December 2007, ABN served 76 veterinary providers in 40 U.S. states and Canada, including 38 Banfield Charter hospitals.
🐾 Contract to expand ABN to all Banfield Locations in 2008
The December 2008 contract fell through in January 2009 as Dr. John Payne replaced Dr. Scott Campbell at Banfield. Dr. Campbell invited the Tripps to join the Initial Organizing Team (IOT) to provide behavior and training education and services.
🐾Hannah the Pet Society in 2009 – 2023
Susan Tripp, MS, CDBC, Director of Behavior and Training Services, 2009-2018. Rolan Tripp, DVM, CABC, Veterinary Behavior Consultations 2009 – 2023.
🐾AI Development 2018 – Present
🔹 PetHappiness.net – 2018 AI Pet Behavioral Health Screening with Reports and a Pet Parenting Basics Plan.
🔹 PetBehaviorHistory.com – 2019 An AI Pet Behavior History collection from pet parents produces assessments and suggested Profiles with Protocols for implementing pet behavioral treatment plans.
🔹 PsyMedConsulting.com – Veterinary Behavior Consultations for veterinary-referred pet parents. See Tripp’s PetPsyMed VetCE Lecture.
🐾PetTelligence Software Company Launch – 2025 at WVC
Based on the proven ABN Model that used a client entry form to brand the pet parent emails to the practice, personalizes them to the pet parent and pet names.
PetTelligence uses a QR Code (phone) and unique Business Code (computer) to start pet parents on the Pet Behavioral Health Screening with AI Results, Reports, and an adjustable Pet Parenting Basics Plan – all branded to the practice, and personalized to pet and pet parent names.